Sun Cellular's iMessenger

There's this hype on Unlimited Messenger/Chat services as advertised on TV by the two telco giants: Smart and Globe. Uzzap by Smart and Connected24Ever by Globe. Well of course, each claims to be better than the other, each claims to be the first, each of them tries to come up with the "cheapest" offering in the market. Everytime I see these ads on TV, I ask... "What the hell is Sun Cellular doing?! Don't they have a marketing team at all?!" Don't get me wrong! No... no... I am not a die-hard Sun subscriber (not because of anything else, but I just want to point out that I am neutral here). In fact, I have been a loyal Globe subscriber all this time... even if a day passes by without getting a strong signal from Globe. (uhuh... as in!) Back to the topic. I know for a fact that Sun Cellular was the first to launch this Unlimited Messenger thingie, but there seems to be no aggressive campaign/ads initiated by them on TV. You can check it out here: http://www.suncellular.com.ph/vas_iMess.php. As you can see in their press release... you can do Unlimited 'Messengering' for 24 hours, for only 20 pesos!

• Unlike the offerings of other networks, you DON'T NEED TO INSTALL anything into your phone. You are chatting as if you were just sending SMS!
• For first time users - your first day is FREE. Just text SunIM to 2746
• You can IM with all your friends in Yahoo!, MSN, AOL, and even ICQ!
• Added Features: a) You can download your entire contact list for ALL your IM accounts so that you can see who is online b) Since your 20 pesos is valid for a good 24 hours only, you can check your remaining subscription time by sending an SMS command to 2746 c) You may also get a ONE-WEEK/7-day subscription at 100 pesos. (so that's 2 days free for you dear!)

Well, I haven't been using SunIM for quite sometime now, for the reason that I am literally glued to my laptop already, because of the tons of paperwork that need to be finished. Still there is the Sun though... with my Plan 350 - Unlimited Call & Txt. (San ka pa?) Good to note that despite Sun Cellular being the underdog among all three of them, it doesn't stop looking for ways to gain that competitive edge, and to also give more options to consumers. It's just a pity that their ad campaigns are not that visible to the viewing public. Matawagan nga si Aga! :)

Happy Weekend everyone!